Eric Schweizer

Wild Care

Project

WildCare Redesign

Year

2024

Services

Brand Strategy
Logo development
Packaging Design

Experience nature. Show you care.

How can a brand bring to life the joy of experiencing nature and the desire to protect it?

Together with WildCare, the Swiss brand specialising in high-quality, species-appropriate supplementary feed for wild birds, hedgehogs and tortoises, we repositioned the brand strategically and evolved its visual identity.

At the heart of the project was a simple question: What connects people with WildCare?

The joy of protecting nature

People who feed wildlife want to do something good – for the animals, their habitats and the natural world right on their doorstep.

At the same time, this act of care creates a direct connection with nature: watching birds at a feeding station, spotting a hedgehog in the garden and discovering the diversity of wildlife up close.

This is what makes WildCare special: protecting nature becomes a positive experience.

Because protecting nature is about more than taking responsibility. It is also about becoming more aware of the world around us and finding joy in it.

Our approach

This appreciation of nature needed to be conveyed in a positive, engaging way rather than through a didactic approach. The new brand world therefore puts wildlife and natural habitats centre stage.

The different wild animals are brought to life visually, encouraging people to observe nature more closely and better understand the needs of its inhabitants. At the same time, WildCare provides the knowledge needed to feed wildlife appropriately.

The variety of feed mixes is an important part of the brand promise: high-quality, carefully selected ingredients and suitable products tailored to the different needs of wild birds, hedgehogs and tortoises.

WildCare thus brings together knowledge, appreciation and the joy of nature – turning supplementary feeding into a small but meaningful contribution to preserving the habitats of our wildlife.

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