Project
Redesign Volg's own brand
Year
2021
Services
The Volg own-brand range comprises more than 150 everyday products, from rice, flour and beer to iced tea, coffee, shower products, laundry detergents and household cleaners.
The redesign aimed to create a contemporary packaging world that makes Volg’s brand identity visible and recognisable across a wide variety of product categories.
The challenge was to develop a design that offered enough flexibility to accommodate the different product categories while maintaining a consistent look across the entire range. Key added-value attributes, such as Swiss origin and sustainable production, also needed to be easy to identify at a glance.
A consistent yet flexible packaging system makes targeted use of Volg’s distinctive blue-and-yellow colour combination, creating a strong brand presence across the entire range.
Clear design and carefully chosen highlights make key product information and added-value attributes easy to understand at a glance. The result is a cohesive brand identity that unites more than 150 products while leaving room for the specific characteristics of each category.
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