Roland

Petite Pause

Project

Petite Pause Redesign

Year

2025

Services

  • Brand Strategy
  • Brand Design
  • Packaging Design

Petite Pause grows up

For almost 90 years, Roland has stood for crispy baked products and moments of enjoyment.

Petite Pause was originally developed as a product line for a younger audience. The relaunch aimed to give Petite Pause a more mature identity and reposition it as a contemporary snack for young adults.

The goal was to appeal to a new generation of consumers while opening up the Roland brand to new target groups.

A new kind of break

Petite Pause is designed for a generation that shapes its own daily routine and fits spontaneous moments of downtime into the day. Between work, life on the go and leisure, a break becomes a personal moment – an opportunity to enjoy a little treat whenever the moment feels right.

The challenge was to give Petite Pause a more mature and desirable appeal without losing the brand’s approachable, uncomplicated character.

Our approach

More emotive packaging, vibrant colours and a prominent, full-size product presentation put the snack itself centre stage.

The product takes the spotlight on the packaging. Dynamic imagery whets the appetite and gives Petite Pause a stronger visual presence.

The new design brings Petite Pause into a more modern and confident brand world, one that resonates more closely with the lifestyles of young adults.

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