conviva

Coop

conviva

Project

Launch conviva

Year

2019

Services

  • Brand Strategy
  • Brand architecture
  • Logo development
  • Brand Design
  • Packaging Design

A healthcare brand for the supermarket

With conviva, Coop introduced a new healthcare brand covering self-medication, personal healthcare and wound care. Designed as a “pharmacy at the supermarket”, conviva brings a broad range of products together under one brand while conveying expertise, quality and trust.

The challenge was to build a credible healthcare brand from the ground up, uniting more than 60 products across different categories within a clear and easy-to-understand brand identity.

One brand, four needs

The range covers four distinct categories, from food supplements and medical supplies to products that relieve everyday ailments and supplements for skin, hair and nails.

To make these different needs easy to identify within a single brand, a clear colour-coding system was developed. At the same time, the design needed to feel modern and approachable while standing apart from traditional pharmacy aesthetics.

Our approach

BrandPartner developed conviva’s brand identity and translated it into a distinctive, consistent design language, from the logo to the packaging.

A precise colour-coding system provides orientation and structures the extensive product range. Purple identifies the core line of food supplements, blue represents medical supplies, green denotes products for relieving everyday ailments, and pink identifies supplements with a beauty focus.

Clear typography, a pared-back design and a consistent packaging system ensure that individual products remain recognisable as part of a strong, unified brand.

The result is a contemporary healthcare brand that makes a complex product range easy to navigate and positions conviva as a trusted “pharmacy at the supermarket”.

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Lecky

Eric Schweizer

Lecky