Cremo

A strong identity rooted in Switzerland

Through a collaborative process, we analysed Cremo’s brand identity, existing product range and role across the different dairy categories. Four key brand values emerged: authenticity, tradition, craftsmanship and a strong connection to Swiss terroir.

The challenge was to translate these values into a contemporary, emotionally engaging brand world while creating a design system that would work across different product categories and packaging formats.

Our approach

The new positioning inspired a bold, welcoming design language. At its heart is a new seal that symbolises Cremo’s nearly 100 years of experience and craftsmanship. Running throughout the entire product range, it acts as a unifying element, making the brand easy to recognise and clearly differentiating it on the shelf.

Handwritten typography, authentic illustrations and a natural colour palette reflect the brand’s connection to Swiss terroir, giving it a distinctive and emotionally engaging character.

At the same time, existing colour codes were deliberately retained to preserve product navigation and recognition across the range.

The result is a new brand identity that brings tradition and modernity together: authentic and deeply rooted, yet fresh, premium and inviting.

The new visual identity gives Cremo a strong, distinctive presence in the dairy aisle and creates a consistent brand experience across the entire range.