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Caotina Redesign

Project

Caotina Redesign

Year

2022

Services

Brand Strategy
Packaging Design

Swiss chocolate expertise, reimagined

How do you make the quality of a Swiss chocolate brand stand out at the point of sale?

Caotina stands for exceptional chocolate enjoyment, with drinking chocolate made from real Swiss chocolate and expertise that should also be reflected in its chocolate spread. The redesign aimed to bring this quality to the forefront while significantly increasing the brand’s visibility on the shelf.

The challenge was twofold: to highlight Caotina’s Swiss chocolate expertise and give the brand greater impact at the point of sale.

Swiss chocolate as a promise of quality

Switzerland is internationally renowned for its chocolate and its exceptional quality. This heritage is a key asset for Caotina, particularly in Germany and Austria.

The visual evolution therefore needed to emphasise the brand’s Swiss origins and bring its chocolate expertise to life across both product ranges, from drinking chocolate to chocolate spread.

At the same time, the spread needed to stand out more clearly in the spreads aisle. In a competitive market shaped by strong brands and private labels, making Caotina instantly recognisable was essential.

Our approach

Building on a sharpened brand positioning, the new packaging design puts Swiss heritage and chocolate expertise centre stage. The golden mountain range became the defining design element, connecting Swiss origins with the world of chocolate. Extending visually onto the lid, it also increases the packaging’s visual impact.

At the same time, the design needed to reflect growing expectations for contemporary, sustainability-conscious packaging. The matte finish responded to this trend. The challenge was to combine a more natural look with Caotina’s distinctive colours and strong shelf presence in a dynamic retail environment.

The packaging thus became a key brand ambassador at the point of sale: communicating quality, differentiating Caotina from competitors and private labels, and making its sharpened positioning more visible.

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Roland