Spagyros

Project

Spagyros Gemmotherapy Packaging Refresh

Year

2025

Services

Packaging Design

Clearer, more natural, more contemporary

Spagyros AG develops, manufactures and markets complementary medicines in Switzerland.

The redesign of its gemmotherapy range focused on three key objectives: improving orientation, making information easier to understand and creating a consistent presence on the shelf – for consumers as well as pharmacies and health stores.

To achieve this, we re-evaluated every detail of the packaging, from the material and texture of the folding carton to the typography and information hierarchy on the label.

A clear design language for a natural product range

Gemmotherapy harnesses the power of plant-based ingredients and offers a natural, holistic approach to treatment. The new packaging needed to bring these values to life more clearly, without compromising clarity or medical credibility.

The challenge was to combine a natural look and feel with a contemporary packaging system that makes the products easy to navigate, while clearly distinguishing each product within the range.

Our approach

A clearer information hierarchy makes indications and usage instructions easy to understand at a glance. Beige tones, subtly textured paper and prominent botanical illustrations reinforce the natural, calming character of the range.

Two clearly defined colour blocks and brighter accent colours create greater contrast and visibility. At the same time, the consistent colour system gives the range a cohesive, recognisable presence on the shelf.

The redesigned gemmotherapy range feels clearer, more natural and more contemporary – communicating Spagyros’ values at a glance.

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Stiftung Weizenkorn