Haecky

Peshi

Project

Peshi Redesign

Year

2025

Services

Packaging Design

Standing out in a competitive market

Peshi is a Swiss cashew brand looking to establish a clear position and attract attention in the highly competitive snacking market.

At the point of sale, packaging becomes a decisive touchpoint: it needs to stand out instantly, communicate the brand identity and make people want to try the product.

For Peshi, the challenge was to create a distinctive brand world that sets it apart from the competition and captures the spirit of modern snacking.

A distinctive world of modern snacking

Cashews have long since become more than just a classic snack. Peshi needed a visual identity that conveys appetite appeal, a zest for life and quality, while giving the brand a recognisable look of its own.

The packaging needed not only to attract attention but also to bring the origins and character of the recipes to life.

Our approach

Vibrant, appetising colours ensure strong shelf visibility and give the brand a fresh, energetic presence.

Bold, distinctive typography builds recognition and gives Peshi a voice of its own within the category.

Inspired by the origins of the recipes, the design combines contemporary snacking codes with a visual journey through the regions behind the products, turning the packaging into an invitation to a sensory adventure.

The new brand identity gives Peshi greater shelf presence and a clear, distinctive profile, creating the visual foundation for the brand to stand out as a challenger in the market.

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